To get the maximum return and to monitor the success of your advert put something specific into the advert that will enable you to link the customer back to where they saw the advert.

Great examples of this are sales promotions such as discounts or buy one get one free type of offers. Make sure you put a time limit on it so that the customer needs to act quickly.

Remember it often takes a potential customer several exposures to your product and company before hey purchase.

Don’t try and cram too much into your advert so that it becomes confused.

Concentrate on the key points for why the customer should act, and act now if possible.

We actively seek your feedback on what response you get from advertising in the Village Scene and Chatteris Scene directories and will be pleased to offer any advice as and when required.